Our brands are our values. Our brands reflect our philosophy. ATEŞ, by acting as a roof, grows, protects and develops many valuable brands in its home. Each of our brands is developed and supported with the same philosophy and ideology. What matters to us is consumer health, needs and happiness. We act by taking strong and solid steps towards institutionalization together with our principles. While making decisions on behalf of our companies and brands, we consider our past experiences and goals of our tomorrow.